13 March 2012

Ben & Jerry’s joins Stonewall to say ‘I do’ to equal marriage

Ice cream re-named ‘Apple-y Ever After’ to show support
New Facebook app asks supporters to ‘marry’ each other

AppleyIce cream makers Ben & Jerry’s are teaming up with Stonewall to launch a new Facebook app and an Apple-y Ever After flavour in support of equal marriage. The new app asks Facebook users to ‘marry’ someone of the same sex to show their support for equality. Ben & Jerry’s will also be renaming its Apple Pie flavour to Apple-y Ever After to make sure its customers know about the consultation.

Stonewall Deputy Chief Executive Laura Doughty said: ‘We’re truly moved by Ben and Jerry’s support for equal marriage in Britain. All people want is to call their long-term relationship by the same name as everyone else. Our strong advice to those who disapprove of same-sex marriage is just not to get married to someone of the same sex.’

Ilaria Ida, Ben & Jerry’s European Social Mission Manager, said: ‘This is a proud day for Ben & Jerry’s when we can show our support for a cause that’s at the core of our values.’

Stonewall’s campaign for equal marriage is supported by the leaders of all three main political parties. This year Stonewall published a draft Parliamentary Bill to extend the legal form of marriage to same-sex couples, which it hopes will be included in the Queen’s Speech in May. Information about Stonewall’s campaign for equal marriage – including the draft Bill – can be found online at www.stonewall.org.uk/marriage.

Ben & Jerry’s have launched a mini-site to promote Apple-y Ever After and their campaign supporting equal marriage, at www.benjerrys.co.uk/our-values/appleyeverafter.


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